Post by account_disabled on Jan 1, 2024 3:39:28 GMT
Corporate blogs do not seek to offer your products as such, nor do they talk about what your business “is doing.” Rather, they are spaces in which you provide valuable content. The main characteristic of a good blog is to offer help just because. In other words: your texts have to be focused on “how useful” this information is for your clients. And what use does this have in your sales strategy? Simple: because a corporate blog allows you to attract ideal prospects. Let us remember that the blog belongs to the inbound methodology , which consists of attracting with valuable content, interacting through different communication methods, and delighting so that these people become customers.
For example, a real estate blog will be focused on real estate investment, construction, capital gains and other related topics. Otherwise, on the Aloha! blog We only talk about Phone Number List digital marketing topics. Now that you are clear about who your buyer persona is, what your objectives are and what your brand's personality is, you can start writing for the corporate blog. For this you can rely on a content marketing strategy . There are different benefits to having a corporate blog, among them are humanizing your brand, improving search engine positioning, helping the image of your business, generating visits to your website and valuable leads. Word "blog" made with laptop keys.
In this way, almost without realizing it, you will have increased the number of loyal customers you have, and therefore you will have improved your sales. Another thing that you should take into account for your corporate blog is storytelling, the art of telling stories. And what is storytelling? It is being able to connect with people through stories that generate emotions, so that they not only listen to you but make said story their own. At first, storytelling may seem a bit abstract, and that it leans more towards art than marketing strategies or sales strategies; However, storytelling helps make your content much more interesting and, above all, more effective.
For example, a real estate blog will be focused on real estate investment, construction, capital gains and other related topics. Otherwise, on the Aloha! blog We only talk about Phone Number List digital marketing topics. Now that you are clear about who your buyer persona is, what your objectives are and what your brand's personality is, you can start writing for the corporate blog. For this you can rely on a content marketing strategy . There are different benefits to having a corporate blog, among them are humanizing your brand, improving search engine positioning, helping the image of your business, generating visits to your website and valuable leads. Word "blog" made with laptop keys.
In this way, almost without realizing it, you will have increased the number of loyal customers you have, and therefore you will have improved your sales. Another thing that you should take into account for your corporate blog is storytelling, the art of telling stories. And what is storytelling? It is being able to connect with people through stories that generate emotions, so that they not only listen to you but make said story their own. At first, storytelling may seem a bit abstract, and that it leans more towards art than marketing strategies or sales strategies; However, storytelling helps make your content much more interesting and, above all, more effective.